You may want to read Christina Commisso’s excellent article on candidates using social media to campaign before reading further.
Candidates really have a lot more social media presence this time around, but all presence isn’t equal. Simply creating facebook and twitter accounts, and registering a blog isn’t enough. If they are not engaging in a meaningful two-way conversation then they might as well have no presence.
Many candidates use social media sites purely for marketing, and not to form connections and start dialogues. Those candidates are not getting it.
