What’s your brand worth?

A city or a town is nothing less than a brand name.  Some brands matter while others do not. 

Why should Milton (or any town for that matter) care about its brand?  First, property values (of course). Second, strong brands create strong attachments and municipalities with stronger attachment experience better economic growth.  A recent study confirmed it.

Will Milton be a vibrant, growing brand in GTA or an irrelevant one?