Book review: all marketers are liars by seth godin
Today’s book is All Marketers are Liars by Seth Godin. I recommend it. This is something I have been saying for years, I just did not have the eloquence to put it as clearly. This issue is sort of close to my heart anyway (why is it that a tech company, one that does it best to play nice with partners and customers, has a reputation of being a ruthless monopoly while another, one that is ruthless monopoly and hardly ever plays nice, has a reputation of being cool and friendly?) Ultimately marketing is about storytelling. Deep down we all know that. When my...
Read MoreBook Review: “Nudge” by Richard H. Thaler
Today’s book is “Nudge”, by Richard H. Thaler and Cass R. Sustein. Let me start with the bad first. This book may get a bit dry for some people in the middle, especially when it starts talking too much about specifics of the US Social Security system. However, there are parallels with Canada that should be useful to a Canadian reader as well. It’s a good follow-up of my previous book review. The underlying theme is still the same: people aren’t perfect rational beings. The book accepts that we will make poor decisions if left to our own devices and admits that...
Read MoreBook Review: “Predictably Irrational” by Dan Ariely
It’s time to start a new section: book reviews. Today’s book: Predictably Irrational by Dan Ariely. I took a few Economics courses in high school and university and always felt that classic economics did not work in real life. Us humans aren’t rational machines after all. We are emotional beings. This is why I am very interested in behavioural economics. Predictably Irrational is a very easy read that uses about a lot of fun studies to demonstrate how irrational people really are. It actually goes further and shows how our irrationality is...
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